https://firmkit.co/blog/ Plain answers on missed calls, Google profiles, local search and follow-up.en-us https://firmkit.co/blog/website-or-google-profile-first/https://firmkit.co/blog/website-or-google-profile-first/Mon, 19 Oct 2026 12:00:00 GMTShould a plumber build a website or fix the Google Business Profile first? The order that costs least and moves the most, with the reasons. https://firmkit.co/blog/website-cost-for-trade-companies-in-nc/https://firmkit.co/blog/website-cost-for-trade-companies-in-nc/Mon, 19 Oct 2026 12:00:00 GMTWhat a website costs a plumbing, HVAC or electrical company in North Carolina, what a quote should itemize, and how to compare three quotes fairly. https://firmkit.co/blog/questions-to-ask-before-buying-field-service-software/https://firmkit.co/blog/questions-to-ask-before-buying-field-service-software/Mon, 05 Oct 2026 12:00:00 GMTTen plain questions to ask any field service software vendor: contract length, who owns your data, export, pilots and support. Use them before you sign. https://firmkit.co/blog/google-business-profile-checklist-for-trades/https://firmkit.co/blog/google-business-profile-checklist-for-trades/Mon, 05 Oct 2026 12:00:00 GMTSet up your Google Business Profile in the right order: categories, service area, hours, services, photos, posts, Q&A, reviews and NAP. Use the checklist. https://firmkit.co/blog/estimate-follow-up-cadence/https://firmkit.co/blog/estimate-follow-up-cadence/Mon, 05 Oct 2026 12:00:00 GMTFollow up on a quote the same day, again in two days, then on day five, with a calm stop point. Copy a two-week cadence and sample texts for contractors. https://firmkit.co/blog/a2p-10dlc-for-contractors/https://firmkit.co/blog/a2p-10dlc-for-contractors/Mon, 05 Oct 2026 12:00:00 GMTA plain-English guide to A2P 10DLC for contractors: brand and campaign registration, consent, STOP replies and the pages carriers look for. Read first. https://firmkit.co/blog/how-to-ask-for-google-reviews/https://firmkit.co/blog/how-to-ask-for-google-reviews/Mon, 05 Oct 2026 12:00:00 GMTAsk for Google reviews right after a job, with a direct link and a short text. Learn Google's rules and copy example messages. Start collecting today. https://firmkit.co/blog/what-a-trade-company-website-needs/https://firmkit.co/blog/what-a-trade-company-website-needs/Mon, 05 Oct 2026 12:00:00 GMTA small trade website needs tap-to-call, a clear service area, license and insurance, a short form, real photos and speed. Get the checklist and cut list. https://firmkit.co/blog/missed-call-text-back-script-for-trades/https://firmkit.co/blog/missed-call-text-back-script-for-trades/Mon, 05 Oct 2026 12:00:00 GMTA good missed-call text is short, names your company and asks one easy question. Copy four example scripts for trades and see what never to send. https://firmkit.co/blog/missed-call-calculators-lie/https://firmkit.co/blog/missed-call-calculators-lie/Mon, 14 Sep 2026 12:00:00 GMTMost of them multiply one after-hours answer by a whole month of calls. Ours did it too. Here is the arithmetic, the error, and what we changed.