Same kit. Different leak.

01

Plumbing

The near-me war

Nobody plans a plumber. Something breaks, they search "plumber near me" from a hallway with water in it, and they call one of the first three results. You are not competing on price on that call. You are competing on being visible and picking up.

Which is why the two things that decide a plumbing year are your map position and whether anything answers at 9pm. Everything else is decoration.

• Emergency path built for one thumb and a panicking customer
• Missed-call text-back so the 2am call is not simply gone
• Town pages for every place you actually drive to
• Reviews requested the day the job closes, while they still love you

02

Electrical

Trust before the truck rolls

Electrical is a slower sale and a bigger one. A panel upgrade or a service change is planned, quoted, and thought about for a week. The homeowner is checking whether you are licensed, whether you pull permits, and whether the last four people you did this for are still happy.

And the Triangle is filling with EV chargers, generators and 200-amp upgrades on houses wired in 1994. That work is searched for by name, which means it can be won with a page.

• License, insurance and permit process stated plainly, not buried
• A page each for panel upgrades, EV chargers and generators
• Quote follow-up that fires on its own at day 2 and day 5
• Commercial and residential kept separate, because the buyers are

03

HVAC

The 9pm call in July

HVAC is the hardest map to win in this market and the most expensive one to lose. The shops at the top have been here since the seventies and have thousands of reviews. We will tell you that on the first call rather than sell you a fantasy about overtaking them by spring.

What we will do is make sure the calls you already earn stop falling on the floor, and that the season that pays you actually gets sold. Maintenance plans are the only number in this trade that compounds.

• Text-back on every missed call, which in July is most of them
• Tune-up campaigns that fire in March and September, not August
• A maintenance plan page built to sell a plan, not describe one
• No-heat and no-cool paths that skip the sales copy entirely

04

Roofing

Storm intake, then silence

Roofing does not have a lead problem, it has a surge problem. Nothing for six weeks, then a hundred people call in three days after a line of storms comes through, and the out-of-state crews are already knocking doors while you are still on a ladder.

The kit has to hold that surge without you hiring for it. That means a form that qualifies before it books, and follow-up that keeps the slow half of the list warm for the month it takes them to decide.

• Intake that captures the address and the damage on the first touch
• Automatic triage so emergencies jump the queue
• Insurance-claim questions handled by the form, not a phone call
• Long follow-up, because roofs get decided in weeks, not hours

05

Medical office

Reputation is the whole funnel

A practice is chosen the same way a plumber is: proximity, reviews, and whether the front desk picked up. The difference is that one bad review sits at the top of your name for years, and the front desk is at lunch when half the calls arrive.

There is a line we do not cross here. Patient information does not go anywhere near a marketing automation, so intake is built to capture that somebody called and what they want in general terms, and nothing more.

• Hours, parking, accessibility and insurance answered before they call
• Missed-call text-back for the lunch hour and after five
• Review requests timed after the visit, never during
• Intake kept deliberately general. No clinical detail in the pipeline

06

General home services

Landscaping, remodels, garage doors, pest, low-voltage

If the job starts with somebody searching a town and a trade, the kit fits. The parts do not care what is in the truck.

What we look for is not the trade, it is the shape of the business: one to eight trucks, an owner who still answers the phone, real work and a real reputation, and a system underneath it held together by memory.

• One to eight trucks, roughly $400K to $3M
• You have a website and it cannot book a job
• Leads arrive in three places and get answered from a truck
• You are the bottleneck and you know it