Services
Four parts. Nobody sells them together.
The SEO shops will not build your site. The website shops disappear after launch. The CRM people never touch your Google profile. So the four things that have to work together are bought from four people who have never spoken.
Firmkit installs all four as one system and runs it. One contract, one number to call.
01 — Site
Hand-coded, not assembled.
Most trade sites are a theme, a page builder, and eleven plugins nobody has updated since the install. It works until it does not, and when it breaks the person who built it is gone.
We write the HTML. The whole site is a handful of files. There is nothing to update, nothing to get hacked, and nothing between a customer and the page they asked for.
And it is built to do one job. Every page ends in one action, because a trade website that does not book a job is a brochure.
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Speed
- No theme, no builder, no plugin stack
- One stylesheet, no framework
- Images compressed before they ship
- Loads on truck-stop signal
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Built for a phone
- Designed at 390px first, not shrunk down to it
- Tap targets sized for work gloves
- Call, text and book reachable from every screen
- Nothing that needs pinching
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Structure
- A page per service, a page per town
- Real neighborhoods, not a keyword list
- Schema so Google reads it correctly
- A blog if you will actually use one
Included in the 12-month kit
02 — Maps
The job is decided before they reach your site.
Somebody searches "plumber near me" and picks from three results with stars next to them. That is the whole decision. Most of them never open a website at all.
That listing is a product, and almost nobody maintains theirs. Wrong categories. A service area invented in 2019. Hours that say open 24 hours when you are not. Four photos from a phone in 2021.
We fix it, then we feed it every month. Not a one-time audit that decays the week after we send it.
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Set up right
- Primary and secondary categories, chosen deliberately
- Service area that matches where you actually drive
- Hours that match reality, including holidays
- Services and attributes filled in completely
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Fed monthly
- Four posts a month, every month
- Real job photos, geotagged and captioned
- Questions answered before a competitor answers them
- Profile checked against Google's changes
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Reviews
- Request fires automatically after each closed job
- Two sentences, by text, with the link
- You get told about a bad one before Google does
- Replies drafted for you, not left sitting
Included in the 12-month kit
03 — CRM and intake
Nothing lands in an inbox.
A lead is not a lead until somebody has it in their hand. Right now yours arrive in three places, get answered from a truck, and the ones that come in at night do not get answered at all.
Calls, forms and texts land in one pipeline with a stage and an owner. The follow-up runs on its own at hour four, day two and day five, whether or not anyone remembers the name.
And the missed call gets a text back in under sixty seconds, at two in the morning, on a Sunday, while you are on a roof.
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Capture
- Missed-call text-back inside 60 seconds, always on
- Web forms wired to the pipeline, never to an inbox
- Click-to-text from every page
- One number, tracked, so you can see what came from where
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Follow up
- Sequence at hour 4, day 2, day 5
- Stops the second they reply. Nobody gets nagged
- Quote reminders that go out without you
- Maintenance and tune-up campaigns on a season
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See it
- Pipelines readable on a phone in a driveway
- One monthly report, one page, plain numbers
- Calls in, calls answered, jobs booked
- The account can be put in your name
Included in the 12-month kit
04 — Backend
The part an agency will not build you.
Every shop has one job nobody wants to do. Rekeying paper job sheets. Chasing techs for photos. Telling the same customer the same thing four times. Copying numbers into a spreadsheet on a Sunday.
That is software, and it is small software. A form, a page, a table. An agency will tell you it is out of scope, because it is out of scope for an agency.
We build it. Included in the Full Stack.
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For the crew
- Job forms techs will actually fill out
- Photo capture that files itself
- Checklists tied to a job type
- Works on the phone they already have
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For the customer
- A portal for quotes, invoices and history
- Scheduling pages that respect your real calendar
- Estimate request flows that qualify before they book
- Warranty and maintenance plan lookups
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For you
- One dashboard for what is happening today
- Reporting pulled from your systems, not retyped
- Internal tools nobody else will scope
- Built small, shipped fast, changed when you ask
Included in the Full Stack
Beside the kit
Four things nobody else here sells.
The four parts above are the system. These sit beside it. One of them is how you find out whether any of this works before you commit to a year of it.
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Start here The Proof
Thirty days run against your own dormant list, before you sign anything longer. Reactivation converts 8 to 15% of dead contacts into booked jobs, and it commonly books revenue inside 48 hours. If it does not beat what you paid, you owe nothing else.
$1,500one time
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The differentiator Content Days
We drive to your job and shoot it. Businesses with 100+ photos on their Google profile get 520% more calls and 1,065% more website clicks. Every other agency here outsources photography or skips it.
$1,500per day · $850 half
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The other shortage The Hiring Kit
The same stack pointed at applicants. Twenty trade openings for every new worker, and losing one trained technician costs $25,000 to $50,000. An empty truck costs more than a slow phone.
$500per month
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The only ads we run Local Services Ads
$51 a lead for HVAC against $104 blended on ordinary Google Ads. Only sold after your kit has been live 90 days, because paying for a lead that goes to voicemail is the mistake we exist to stop.
$400per month + spend
One install. One contract.
Twenty minutes and you will know whether this is worth doing. We look first, then we call.