Firmkit Book a call

Pricing

Published. Not quoted.

Two tiers. Twelve months. Setup included, so there is no build invoice up front. If you have to book a call to find out what something costs, the answer is usually "whatever they think you will pay."

Before any of it

The Proof. $1,500, thirty days.

You should not hand twelve months to a company you have never heard of, so do not. We run a reactivation campaign against your own dormant list, hand you a page of real numbers at day 30, and if it does not beat what you paid you owe nothing further.

Reactivation converts 8 to 15% of dead contacts back into booked jobs, and it commonly books revenue in the first 48 hours. It is your list. You already paid to acquire every name on it.

Sign a kit within 30 days of the report and the $1,500 comes off month one.

$1,500 one time

30 days · no contract

How it works

The Kit

$1,000 / month

12-month contract · $0 setup

Everything a one-to-eight truck shop needs to stop leaking jobs. This is the whole product, not a starter tier.

In

  • Website, built new or rebuilt. Up to 8 pages, hand-coded
  • Google Business Profile, set up and fed 4 posts a month
  • Local SEO on every page we build, plus town pages
  • CRM installed and configured. Pipelines, stages, tags
  • Missed-call text-back inside 60 seconds, 24 hours a day
  • Forms and click-to-text wired to the pipeline, not an inbox
  • Follow-up sequence on every lead, hour 4, day 2, day 5
  • Review engine, automatic after each closed job
  • One monthly report. One page
  • Hosting, SSL and domain wiring

Out

  • Ad spend and ad management
  • Custom software and portals
  • Video production
  • More than one location
Install the kit

The Full Stack

$1,750 / month

12-month contract · $0 setup

For the shop that has outgrown the parts and needs software written for how it actually runs.

Everything in The Kit, plus

  • Custom backend tools: job forms, portals, internal dashboards
  • Up to 3 locations or service-area profiles
  • Two new pages or posts a month
  • Priority build. Your install jumps the queue
  • Two reports a month and a standing call

Out

  • Ad spend and ad management
  • Anything that needs a license we do not hold
Talk it through

If you want a website-only freelance job, this is not that.

A site on its own is a file. It does not answer the phone, it does not post to your profile, and it does not follow up on the quote you sent last Tuesday. If the site is all you need, hire a freelancer for two to eight thousand and you will have done the right thing. Come back when the phone is the problem.

The first twenty

Locked, not discounted.

There is no founding discount and there never will be, because a discount teaches you that the price was negotiable all along.

Instead: the first twenty clients lock $1,000 for as long as they stay. When the price goes to $1,250 and then to $1,500, you do not move. That is what early is worth. It is the only thing on this page with an expiry, and there is no countdown timer attached to it.

The guarantee

Three promises. All three are ours to keep.

  • 01

    Live in 30 days

    Your kit is live within thirty days of kickoff or you stop paying until it is. A delay on our side costs us, not you.

  • 02

    60-second text-back

    Every missed call to your tracked number gets a text back inside sixty seconds, day or night. If it fails to fire for a full day, that month is free.

  • 03

    Profile hygiene, monthly

    Categories, hours, service area, photos and four posts, checked and current every month. It is in the report, so you can hold us to it.

Not guaranteed

Rankings. Lead volume. Revenue. Nobody controls Google's index and anybody who tells you they do is selling you something. What we control is the work, so the work is what we put a guarantee on.

Questions

The awkward ones.

Yes. The code is yours. The CRM account can be put in your name from day one, so nothing about your business is trapped in an account you cannot log into.

You keep the site and the assets. Automations you stop paying for stop running, because they run on a platform somebody has to pay for every month. That is the honest version. Nothing gets held hostage and nothing gets deleted.

The remaining balance is due, or you buy out the build at $2,500 and walk with the site. We say this on the first call, out loud, before anything is signed. A term you find out about in month seven is a trap, and traps are how this industry got its reputation.

Because a build invoice up front is how an agency gets paid whether or not the thing ever works. We carry the setup and earn it back across twelve months, which means we only do well if your kit is still worth paying for in month eleven. That is the incentive we want pointing at us.

No to both. Blended cost per lead on HVAC and plumbing Google Ads crossed $104 in early 2026, and non-branded emergency search runs closer to $149. Buying more of those before your phone gets answered is the most expensive mistake in this trade. Fix the leak, then talk about ads. That conversation is a later one and it is not part of either tier.

You should not, on faith. That is exactly why the guarantee is written the way it is, why the price is on this page instead of behind a call, and why we will look at your business and show you what we found before you owe anything. Firmkit is new. We are not going to borrow somebody else's numbers to hide it.

Triangle first: Apex, Cary, Holly Springs, Fuquay-Varina, Morrisville, Raleigh, Garner, Wake Forest, Durham, Chapel Hill, Clayton, Knightdale, Pittsboro. Rest of North Carolina second. Outside NC by referral only, at Full Stack pricing, because being able to drive to your shop is the product.

Stop leaking jobs.

Twenty minutes. You will know either way, and you keep what we find.

Book a 20-minute call