Firmkit

Team

Four people, and you get all of them.

Firmkit is not a call center with an account manager between you and the work. Gabe Key founded it and builds the kits himself, out of Apex. These are the people you deal with.

Photograph of work by a Firmkit client.

Gabe Key

Founder

Started Firmkit to put the site, the Google profile and the follow-up into one system instead of three. Director of business development at Secur-Tek in Apex, a security and low-voltage integrator working the Triangle since 1990, where these systems were built and tested first. Shoots commercially as GKPhoto.

Apex, North Carolina

Photograph of work by a Firmkit client.

Jessica Key

Client operations

Owns the thirty days between signing and going live. Her background is digital asset management: curating commercial image catalogues at Shutterstock and building the metadata, taxonomy and quality checks underneath them. A Google profile is the same discipline. Right details, right fields, checked every month.

Holly Springs, North Carolina

Photograph of work by a Firmkit client.

Andrew Alfaro

First conversations

Takes the early calls. What the business does, where the calls go after five, and whether a kit is even the right fix, which sometimes it is not. Studying biomedical engineering at East Carolina University, on the Dean's List, and doing undergraduate research.

Holly Springs, North Carolina

Photograph of work by a Firmkit client.

Archie Borrell

Social and content

Channel manager and social media editor. A digital marketer and video editor by trade, working in social content for brands and creators. He turns the photography and the job footage into posts that run on a schedule instead of whenever someone remembers.

Northampton, England. Works with the Triangle team remotely

Why this page exists

Being able to drive to your shop is not a detail.

A national agency can copy the software. It cannot photograph your crew on a Tuesday, or stand in your office while you log in to your own Google profile. That is the whole reason Firmkit stays inside the Triangle first.

Three of the four are in North Carolina. Archie is in England and works remotely, which is worth saying plainly rather than implying everyone is down the road.

More about how Firmkit started · Book a 20-minute call