The part nobody else can do
We show up and shoot it.
Every agency selling to Triangle trades outsources photography or skips it. We drive to your job, spend the day with your crew, and come back with a year of profile fuel.
01 — Why
Your profile is starving.
Four photos from 2021 and a logo. That is what most trade profiles are running on, and it is quietly costing more than any keyword ever will.
Photos are not decoration on a Google profile. They are an activity signal and a conversion surface at the same time, and the numbers on them are not close.
Behind the scenes on a Content Day: camera in the foreground, out of focus, with a technician working sharp in the background. Warm, dark, documentary.
02 — The numbers
What photos actually do
- 520% more phone calls for businesses with more than 100 photos on their profile, against the average business.
- 1,065% more website clicks for those same businesses. Direction requests run 2,717% higher.
- 35% more clicks to the website just from having photos at all.
- 36% of local pack ranking comes from Google Business Profile signals, and freshness is one of them.
Every figure above is sourced in our own research file. We do not put a number on this site we cannot point at.
03 — How it runs
What a day produces
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Morning
On the job with the crew
Real installs, real trucks, real hands. We work around the job rather than staging one, because a staged photo looks exactly like a staged photo.
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Midday
The shop and the team
Portraits that do not look like a DMV queue, the shop, the vans, the bay. This is the material that sells a job and recruits a technician at the same time.
-
Afternoon
Vertical video
Three short pieces. A walkthrough, a before and after, and one of you talking like a person rather than a brochure.
-
After
Cut, graded, sized, captioned
40+ images sized for the profile with captions written, plus the site set and the video. Loaded to your profile on a schedule, not dumped in one day.
In
- 40+ finished photographs, sized and captioned for the profile
- Site photography: team, trucks, shop, real installs
- 3 vertical videos cut for social and for the profile
- Recruiting content, which is the same shoot pointed at a different audience
- A posting schedule so the profile stays fresh for months, not one day
- Full commercial usage. They are your photographs
Out
- Stock photography of any kind, ever
- Anyone in a hard hat who does not work for you
- Drone work requiring a waiver we do not hold
04 — Questions
The ones that decide it.
Because 400+ photography clients came before this one. It is not a bolt-on service we buy in, it is the thing that was here first, and it happens to be the single highest-leverage input into a Google profile.
No, and please do not. The whole point is photographing work that was happening anyway. A staged shoot looks staged and a homeowner can tell instantly.
The Full Stack includes one Content Day per quarter. On The Kit it is an add-on. Either way you own the files.
Most of them do at first. We shoot the work more than the faces, and by lunch it stops being a thing. Nobody is asked to pose holding a wrench and smiling at the camera.
Related
Content Days.
$1,500 per day. Twenty minutes on the phone and you will know whether it is worth doing.