Firmkit
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Services

Custom softwareSoftware built to order, around how your company works.AI consultingWe find where AI saves your team time, then set it up.1-on-1 AI trainingLive AI training for an owner or a team, by video or in person.AI course (coming soon)A self-paced course on using AI at work.WebsitesHand-coded sites for any business. Fast and yours.Hosting and careWe host your site, update it and fix it when it breaks.GrowthGoogle profile, local search, CRM, follow-up and ads.ContentPhoto and video days, on site in North Carolina.

Products

The KitWebsite, Google profile and lead follow-up for trade companies.PunchdownSoftware that runs a security and low-voltage installation company.HitchpostRental software for event and equipment rental companies that works without internet.HollisSoftware for photographers to deliver galleries, sign contracts and get paid.
WorkToolsPricingSearch
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Free tools for trade companies

Your numbers, with the math shown. Every result is free and runs in your browser. An email adds the full table and a plan you can print.

Calls and follow-up

Missed call cost

What missed calls cost you, from your own numbers. Miss none and it says zero.

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Follow-up text generator

Estimate, missed-call, reminder and job-done texts in your tone, with character counts.

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After-hours revenue estimator

Money at risk from after-hours calls you miss, net of what coverage costs.

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Google and reviews

Google Business Profile score

Score your Google profile on 20 checks and see the three fixes worth the most.

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Review gap calculator

How many new reviews it takes to reach the rating you want, at your pace.

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Review request builder

A review request for text, email, invoice or print, plus a line to say in person.

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Website health checker

Paste a page's source to check the basics, then grade your speed numbers.

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Service area page planner

Which towns earn their own page and which belong on one hub page.

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Website or Google profile first?

Eight questions decide whether to fix your profile, your site or your follow-up first.

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Money and ads

Ad budget and cost per lead

Work back from the jobs you want to an ad budget and a cost per lead.

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Job price and margin

Price a job from cost to a margin target, or check a quote you already gave.

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Customer lifetime value

What one customer is worth over the years, with and without a maintenance plan.

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Lead source ROI

Cost per lead, cost per job and return for each place your leads come from.

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Crew and season

Technician capacity planner

How many jobs your crew can run a week, how full you are, and when to hire.

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Seasonal demand planner

Turn your last 12 months into peak and slow months, with dates to start marketing.

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Technician hiring cost

What an open seat and a new hire cost, line by line, with weeks to payback.

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