Plumbing, electrical, HVAC. Triangle, North Carolina
The operating kit for local companies.
Website. Maps. CRM. Intake. Follow-up. We install it. We run it. Twelve-month contract, setup included.
- 01 Site Hand-coded. Loads fast. Books a job.
- 02 Maps The profile, the photos, the posts, the reviews.
- 03 CRM Every lead lands somewhere and gets answered.
- 04 Backend The tools your crew actually opens during the day.
Wide, low, late afternoon. A crew truck on a Triangle job site with the tailgate down and tools out. Warm, dark, real. This is the first photograph on the site and it has to look like work, not like marketing.
How the kit works. A call comes in on the left, the four parts do their jobs, a booked job comes out on the right. Watch the copper dot.
01 — The object
Four layers. One system.
A kit is a physical idea on purpose.
Most shops buy these four things from four different people in four different years, and none of them talk. Stacked, they are one object with one owner. That is the whole product in one picture.
- 01 SiteThe front door. Hand-coded, takes the booking.
- 02 MapsThe profile. Fed every month, not audited once.
- 03 CRMThe floor. Nothing lands in an inbox.
- 04 BackendThe tools your crew opens during the day.
02 — The problem
You do not have a marketing problem.
You have a leak.
The phone rings at 8pm and goes to voicemail. The form hits an inbox nobody opens until morning. Google sends the job to the shop that answered first.
This is not an opinion. It is the most measured problem in home services, and almost nobody fixes it because fixing it is boring.
- 62% of calls to home-services contractors go unanswered. ServiceTitan, across 50,000+ contractor phone lines
- 3% of callers sent to voicemail leave a message. The other 97 are gone without a trace. Aggregated missed-call reporting, 2026
- 85% of people whose call goes unanswered never call back. They call the next result. Aggregated missed-call reporting, 2026
- 5 min is the window. Reply inside it and you are roughly 100 times more likely to reach the lead than at 30 minutes. Speed-to-lead benchmark, 2026
So how bad is yours?
Ten questions. One number.
Answer ten things about your shop and we will tell you roughly how many jobs a month your phone is costing you, which of the four parts is the hole, and what the live search results look like for your trade in your town.
You see the result before we ask you for anything, and the arithmetic is printed underneath so you can argue with it. No email address.
- 60s Ten questions, one per screen, and you can go back.
- 0 Fields required to see your result. The gate is the oldest trick in this industry and we are not using it.
03 — The kit
Four parts. One install. One contract.
Firmkit installs the system and runs it. You keep doing the work.
Most shops buy these four things from four different people, in four different years, and none of them talk. A website guy in 2019. A review app in 2022. An SEO retainer that started last spring. Nobody owns the whole thing, so the whole thing leaks. We install it as one piece and we are the one number to call when it breaks.
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01 — Site
Hand-coded, not assembled
No WordPress, no page builder, no plugin stack quietly rotting in the background. Real HTML, built for a phone in a truck.
- Loads before a customer gives up
- Every page ends in one action
- Town pages that name real neighborhoods
- The code is yours
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02 — Maps
The profile does the selling
Most jobs are decided in the map pack before anyone opens a website. That profile is a product, and almost nobody maintains theirs.
- Categories, service area and hours, correct
- Real photos, added on a schedule
- Four posts a month, every month
- Reviews requested automatically after each job
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03 — CRM
Nothing lands in an inbox
Calls, forms and texts land in one pipeline with a stage and an owner. The follow-up runs whether or not anyone remembers.
- Missed-call text-back inside 60 seconds, all night
- Automatic follow-up at hour 4, day 2, day 5
- Pipelines you can read from a phone
- One monthly report, one page
The part nobody else will build you
Job forms your techs fill out without complaining. A customer portal. An internal dashboard that shows what is actually happening today. This is where an agency stops and a systems shop keeps going. Included in the Full Stack.
04 — Where this came from
Not a marketing background. A trades one.
The Secur-Tek crew on a pre-wire walk-through inside a framed house in Apex, pointing out the runs. Shot for their own site.
The Secur-Tek crew on a pre-wire walk-through in Apex. Shot on a Content Day, for their own site. Read the case study.
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400+
Photography clients taught us how local operators actually buy.
They do not read a deck. They ask one person they trust, then they decide in the parking lot.
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Field
Secur-Tek taught us how a trade shop actually runs.
Built inside a family-owned security and low-voltage company in Apex, in business since 1990. Dispatch, callbacks, permits, the whiteboard. Not a WeWork.
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Now
The same stack gets installed for you.
Sixty-five pages, thirteen town pages, a corrected Google profile and eight CRM pipelines, built inside Secur-Tek first. The case study shows every piece, with the relationship disclosed.
05 — Who this is for
One to eight trucks.
The owner still answers the phone. The work is good and the reputation is real. The system underneath it is held together by memory. That is the shop we build for.
06 — Where we work
We looked before we wrote.
Twelve pages, one for each trade and town we work hardest in. Every one is built on a live search pull, so each says something different: who actually ranks there, how consolidated it is, and what we would fix first. Apex plumbing is wide open. Apex HVAC is not, and we say so on the page.
07 — Questions
The five people actually ask.
The Kit is $1,000 a month on a twelve-month contract. The Full Stack is $1,750. Setup is included in both, so there is no build invoice up front. Full breakdown here.
Yes. The code is yours and the CRM account can be put in your name. If you leave at month twelve you keep the site and the assets. Automations you stop paying for stop running, which is the honest version of how any of this works.
Because none of this compounds in ninety days. A Google profile needs post history. A new site needs to get indexed. A review engine needs closed jobs to ask about. Month to month sells you a subscription. Twelve months buys you a system.
No, and nobody can honestly. What we guarantee is the work we control: your kit is live in thirty days or you stop paying until it is, every missed call gets a text back inside sixty seconds and if that fails to fire for a full day the month is free, and your Google profile is checked and posted to every single month. Anyone promising you a position is either guessing or lying.
Triangle first, rest of North Carolina second, outside NC by referral only. Being able to drive to your shop is not a detail, it is the product. The national agencies cannot copy it, so we are not selling it away.
Stop leaking jobs.
Twenty minutes. We look at your profile, your site and what happens when nobody picks up. You will know either way.