What we collect

Only what you enter on the start page or at the end of the audit: your name, phone number, trade, city, current website and whatever you write in the message box. Hidden fields record how you arrived at the site, such as the referring website or a campaign tag in the link you clicked, and which page you submitted from. Nothing else.

Why we collect it

To call you back and to prepare for that call. Your phone number exists so a person can use it. Your website address exists so we can look at it before we speak. We do not need anything else and we do not ask for it.

Who else sees it

The form submission passes through the form service we use to receive it, and it is stored in our own CRM. We do not sell it, rent it, trade it, or hand it to a data broker. We do not add you to a newsletter because you asked a question.

Cookies and tracking

Two things stay off until you press Accept analytics: Google Analytics, and page tracking in our CRM, GoHighLevel. Ad features stay off either way. Every page that could track you has a Reject analytics button and a Privacy settings link.

If you accept, we count three things. The pages you view, with personal details stripped from the address. A few button presses. And each inquiry, but only after our server confirms your form arrived. Opening the thanks page is not a lead, and clicking the booking link is not a booking. Our CRM may also link your visits to an inquiry you send later.

We never record what you type into a form or a search box, ad click IDs, or campaign tags we do not recognize.

If you came from a campaign link we do recognize, its tags are kept for that visit only. If you send the form, they tell us which page brought you. They travel with your inquiry and nowhere else.

Your choice is remembered for 180 days, and the Analytics cookie lasts the same. To change your mind, open Privacy settings. Tracking stops from then on and the page reloads. Data we already received is not erased. The form, booking and chat all work if you say no.

The chat bubble in the corner is our CRM's live chat. Nothing is recorded until you type into it. What you type, and the name and number you give it, go into our CRM the same way the form does, and an assistant may answer first before a person does. Close it and it records nothing.

The chat widget and booking calendar are run by other companies, under their own privacy rules. Our web host also handles the normal requests that deliver each page.

Texts and calls

If you give us your number on a form, you are agreeing that we may call and text you about that enquiry. Message frequency varies. Message and data rates may apply. Reply STOP to a text and the texting ends immediately and permanently, on every channel. Reply HELP, or write to support@firmkit.co, and a person answers.

We do not add enquiries to bulk marketing lists, and no mobile information is sold, rented or shared with third parties or affiliates for their own marketing. Your number reaches the people who run our phone system and nobody else, and that is true of our clients' customers too: their data is theirs, it never moves between accounts, and it leaves with them.

How long we keep it

If you become a client, for as long as you are one and for the period our accountant requires afterwards. If you do not, we keep it for two years so we remember the conversation, then it goes.

Getting it back or deleted

Ask and we will send you what we hold or delete it. No form, no ticket, no verification ritual. Ask on the same number or address you have been talking to us on.

Client data

If we run your kit, we handle your customers' contact details on your behalf. That data is yours, not ours. We do not use it for anything except running your system, we never move it to another client's account, and it goes with you when you leave.

Changes

If this page changes in a way that matters, the change gets described here rather than quietly reworded. October 9, 2026: Analytics and optional CRM page tracking now require acceptance. We keep only campaign tags we recognize, we never record search text, and a lead counts only when our server confirms the form arrived.