Secur-Tek, a security installer in Apex, NC
A family-owned security and low-voltage company, in business since 1990, with technicians, a call center, builder relationships and a long customer list. We rebuilt its website, Google profile and CRM from the inside.
The relationship, up front
Gabe Key, who runs Firmkit, works at Secur-Tek as Director of Business Development. This work was done as an employee, on the company's own systems. Secur-Tek is not a Firmkit client, did not pay Firmkit and has not endorsed Firmkit.
Every number on this page counts work that shipped: pages, fixes, pipelines, workflows. There is no revenue figure and no ranking claim, because this was not a Firmkit contract.
Sixty-five pages, each written by hand
The company had a working WordPress site with a page builder underneath. The rebuild kept WordPress and every URL, and replaced the builder output with hand-written HTML, one document per page.
That covered the home page, twelve service pages, about, team, reviews, FAQs, guides, careers, five contact pages, a blog index and seventeen posts. Fifty structured-data blocks validated. Real Google reviews replaced placeholders. Seven duplicate pages were mapped for redirects.
The smallest rule lasts longest: the site says "since 1990" and "35+ years", never a year count that goes stale.
Thirteen towns, and a profile that was quietly wrong
One town page for each place the company drives to: Apex, Cary, Raleigh, Holly Springs, Fuquay-Varina, Morrisville, Wake Forest, Garner, Durham, Chapel Hill, Knightdale, Clayton and Pittsboro. Each names its own neighborhoods and ZIP codes, so none is a copy with the name swapped. Each also answers the question every security customer has: does the monitoring company watch my cameras? It does not, and every page says so.
The Google profile audit found three things a customer would see before calling. The company name was misspelled three times in its own description. The service area listed Holly Ridge, a beach town three hours away, instead of Holly Springs. And the hours said open 24 hours, because nobody had changed the default. All three are fixed.
Every request reaches the right person
Sales calls, service requests, referrals and billing questions each have a named owner. Website forms go to the right person, and a first reply goes out from there.
Texting waits on carrier registration. Until that is cleared, those replies go by email.
The lists nobody had made
A 35‑year-old company has a customer list it has never used. The open accounts were cleaned, split into homes and businesses, and sorted oldest install first, since the age of a system best predicts a tune-up yes. Accounts with no phone number were set aside, and shared numbers were flagged so nobody gets called twice. The newest customers get a courtesy check-in instead of a pitch.
A second list came from public records: recent home sales in Wake County, built from the county's own files instead of a paid data broker. The channel is direct mail only, with no scraped phone numbers and no cold calls.
The photos the site runs on
Nothing on the Secur-Tek site is stock. The team page is the crew, on a real street, in their own shirts. The service pages show their own installs.
What carries over to your company
- Hand-coded pages, with a town page for each place you drive to
- A Google profile audit on day one, because yours probably has an error too
- Pipelines with a stage and an owner, with your forms wired in
- Your own customer list cleaned and sorted before any ad is bought
- Photos of your real crew on your real jobs
Questions people ask
Is Secur-Tek a Firmkit client?
No. Gabe works there, and this work was done as an employee. Secur-Tek did not pay Firmkit and has not endorsed it.
Where are the results, like rankings, leads or revenue?
Not on this page, on purpose. Those numbers belong to Secur-Tek. If you want to see what a kit does for a business like yours, the Proof finds out with your own list in thirty days.
Why WordPress, when Firmkit sells hand-coded sites?
The company already had it and a team used to it. The pages themselves are hand-written HTML. For a Firmkit client we skip the WordPress layer.
Are the photos real?
Yes. Every frame is Gabe's, shot on Secur-Tek jobs, and each one runs on the Secur-Tek site today. None are stock and none are generated.
Get this at your size
We look at your profile and your site first, then we call.