The only ads we run, and only once your phone is fixed
Paying for a lead that rings out is the mistake we exist to stop. So these start after your kit has been live 90 days.
$400 a month
Plus ad spend, billed by Google directly to you.
What these ads are
Search for a plumber on Google and a few local companies show up above the map, each with a Google Guaranteed badge. Those are these ads. Google calls them Local Services Ads.
You pay when a customer calls or messages you from the ad, not when someone clicks. Google checks your license and insurance before you can run them, and your reviews help decide the order.
Why these and not Google Ads
$51
per lead on these ads for HVAC. Plumbing is $57.
$104
per lead on ordinary Google Ads, blended, for the same trades.
$149
per lead on non-branded search.
Source: Searchlight Digital, February 2026, 888 home service contractors.
How we run it
The badge first
Google Guaranteed needs an active license, $1M to $2M of general liability and a background check. We handle the application.
A budget you can serve
Weekly spend matched to the jobs you can take. Buying more leads than you can serve brings bad reviews.
Junk leads disputed
Wrong numbers and out-of-area leads get disputed every week.
Answer rate
Google weighs whether you pick up. The kit already fixed that, which is why it goes first.
Local Services Ads questions
Why will you not run my Google Ads?
At $104 to $149 a lead, we would be buying you the most expensive traffic there is. The same money in your profile and your follow-up lasts longer.
Who pays Google?
You do, directly. We never touch your card and never mark up spend. The $400 is for running it.
Is the badge guaranteed?
No. Google decides, based on your license, insurance and background check. We file it properly and fix what comes back.